![]() ![]() Since freelance writing projects vary drastically depending on different variables, I opted to capture and code qualitative data, instead of creating a complicated and potentially misguided questionnaire.Ī qualitative approach helped me eliminate my personal research biases, keep the questionnaire shorter for higher completion rates, and tailor my analysis based on natural responses. The majority of freelance writers (63%) juggle between 1-3 clients at the same time Look for interesting opportunities that will help you produce strong work samples.”ĥ. “Network like crazy and cultivate good relationships with clients once you are working on a project. Often, referrals will grow organically from there.” Get to know them on a personal level and look for ways to support them genuinely. “Connect with other freelancers who do what you do or serve similar clients differently (e.g., a designer, business coach, etc.). If possible, work full time before freelancing so you can begin building a solid network.” “Former bosses and coworkers have been my #1 source of future clients. Here is some advice about building a network from top-earning freelance writers in this study: The power of a freelance writer’s network can not be understated, as the qualitative data in this study showed. The second most popular way to find clients is through referrals from freelance colleagues (57%), and the third most popular method is via professional networking sites (46%). Sixty-six percent of freelance writers said they find clients through client referrals. I also wanted to understand if there were any relationships between how and how much people charged based on various demographics, types of writing, and professional factors.īefore delving too deep into the results of this freelance writer rates report, here is a look into the participant demographics and information about their professional experience. I wanted to learn how much per word, per hour, or per project freelancers charged for projects or if they charged a flat rate (or flat fee) for content writing. ![]() Next, I scoured LinkedIn and Twitter to find active, high-quality, career freelance writers and asked these professionals to participate. I first started by reaching out to my current professional network of freelance writers and SEO writers. As such, I worked hard to qualify potential participants before asking them to participate in the survey. My goal was to capture responses from serious and high-quality freelance copywriters. ![]() The response to this survey was far more robust, with a total of 344 study participants. When assuming 57 million serious freelancers, a 90% confidence interval, and a 5% margin of error, the suggested sample size was 268 participants. There are 57 million freelancers in the United States, according to recent research by Upwork. ![]() Here is a quick overview of how I determined my target sample size, how I found participants, and basic respondent demographics. However, these results will provide insight into where your prices fall in relation to other freelancers, and whether you need to ask your clients for more money (you do). With the help of this data, I put together the following report so that other freelance writers and beginners can benchmark their rates against experienced writers.Īs you read this study, keep in mind these findings aren’t hard and fast rules, and you’ll still find a lot of variation. How much freelance content writers charge for different types of content What criteria freelancers use to set rates and charge higher rates How people price their writing jobs (e.g., per project, per word, per hour) My goal in conducting this survey was to reach out to a network of successful freelance writers to get detailed insights and numbers on: While there were some available resources, they weren’t comprehensive or had such wide ranges that the information wasn’t helpful. How much do other freelance writers charge and what is their project rate? How much should I charge for my services? When I first started freelance writing, I scoured all the popular copywriting blogs and books to answer my three most pressing questions: ![]()
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